Process Innovation

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialization.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Process Innovation

Innovation can be sub categorised into types. Each can be as important as the other and sub categorizing helps focus efforts in multiple directions. For example, process innovation can be just as important as new product innovation:

a) The Japanese car manufacturing industry outmaneuvered the US car through improvement in manufacturing and quality control processes.

b) Zara, the clothing store, was able to become a model for JIT production through its refinement of the manufacture and distribution process.

c) Information technology allows process and work flow to be refined and speeded up.

d) The EasyJet model works by improving aircraft turnaround times.

e) The Internet allowed Dell to refine the process if order and delivery.

Written by Greg Frost

Greg Frost is a renowned NLP practitioner who has written numerous books on the subject of personal success and mastery. Purchase his award-winning Subliminal CDs, or his bestselling Mind Control Techniques and Photographic Memory program and experience why thousands of satisfied customers swear by his life-changing products.

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